This note started because an email marketing expert said her ‘subject line of the week’ was…
Subject: The Moist Maker
Bonus points if you can name the show, the character, or tell me what a ‘moist maker’ is.
I almost used her subject line, which she said she used every Thanksgiving.
But then I remembered that simply using the word ‘sleep’ in the subject line once caused a record number of unsubscribes.
So, I decided against using her phrase as a subject line because of that particular word, but I still want to have a conversation about words and phrases that you should not use carelessly, if at all
Sounds dramatic, but certain words can be… problematic.
Roland’s list of words, phrases, and stances to use with care:
- Use of the word ‘moist’ (of course)
- Writing about the benefits of changing your sleep (people are afraid I’ll talk about it again, and they can’t risk that)
- The benefits of healthy snacks for NaNoWriMo (yes, authors didn’t want to hear about those)
- The Pomodoro Technique (a mixed bag. Lots of replies AND lots of unsubscribes)
- Book signings might not be worth your time (unsubscribe!)
Remember that these are just for my email list, which I write for other authors.
Yours will vary, although I’m pretty sure #1 is universal. 🙄
Have you had an experience where you suddenly got a lot of unsubscribes for saying the wrong thing?